Sunday, May 22, 2011

JMP Webcast:: Measuring What Matters

On Tuesday, May 24 at 1:00pm Eastern Daylight Time, I will be presenting a webcast on behalf of JMP, a visual data exploration and mining tool.  The main theme of  the talk is that companies tend to manage to metrics, so it is very important that the metrics are well-chosen. I will illustrate this with a small case study from the world on on-line retailing recommendations. A secondary theme is the importance of careful data exploration in preparation for modeling--a task JMP is well-suited to.



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