Sunday, May 22, 2011

JMP Webcast:: Measuring What Matters

On Tuesday, May 24 at 1:00pm Eastern Daylight Time, I will be presenting a webcast on behalf of JMP, a visual data exploration and mining tool.  The main theme of  the talk is that companies tend to manage to metrics, so it is very important that the metrics are well-chosen. I will illustrate this with a small case study from the world on on-line retailing recommendations. A secondary theme is the importance of careful data exploration in preparation for modeling--a task JMP is well-suited to.



Tuesday, May 17, 2011

Michael Berry announces a new position

Hello Readers,

As some of you will already have heard, I have accepted the position of Business Intelligence Director at TripAdvisor for Business--the part of TripAdvsor that sells products and services to businesses rather than consumers. The largest part of T4B as this side of the business is called internally is selling direct links to hotel web sites that appear right next to the hotel reviews on Subscribers are also able to make special offers ("free parking", "20% off", "a free bottle of wine with your meal", . . .) directly on the TripAdvisor site. Another T4B product is listings for vacation rental properties.  There is a lot of data, and a lot of questions to be answered!

I will continue to contribute to this blog and I will continue to work with Gordon and Brij on the data mining courses that Data Miners produces. TripAdvisor is based in Newton, Massachusetts--not far from my home in Cambridge. It will be novel going home every night after work!