I attended the Predictive Analytics World conference this week and I thought it was very succesful. Although the conference was fairly small, I heard several interesting presentations and ran into several interesting attendees. In other words, I think the density of interesting people on both sides of the podium was higher than at some larger conferences.
This morning, as I was telling Gordon about all this in a phone call, we started discussing some of our own feelings about privacy issues, many of which revolve around the power relationship between us as individuals and the organization wishing to make use of information about us. If the supermarket wants to use my loyalty card data to print coupons for me, I really don't mind. If an insurance company wants to use that same loyalty card data to deny me insurance because I buy too much meat and alchohol, I mind a lot. As I gave that example, I had an overwhelming feeling of déjà vu. Or perhaps it was déjà lu? In fact, it was déjà écrit! I had posted a blog entry on this topic ten years ago, almost to the day. Only there weren't any blogs back then so attention-seeking consultants wrote columns in magazines instead. This one, which appeared in the October 26, 1999 issue of Intelligent Enterprise, said what I was planning to write today pretty well.